# Build your strategy

## Turn your product vision into a well-defined strategy

Your organization is built on a bold vision, and with a strong strategy, you can turn these ideas into game-changing products. Timebook gives product teams the tools to turn ambition into action with **Goals**, **Initiatives**, and **Roadmaps**.

Whether you’re setting long-term objectives, prioritizing what’s next, or ensuring alignment across teams, Timebook lets you work flexibly while keeping all stages of product development connected to your overarching goals. Let’s dive in!

***

## Goals: Set your destination

**Goals** are the foundation of your strategy, providing a clear direction for your product development. You can assign them at the [Workplace](broken://pages/LRObg8cSKObrO7FYXCb4) level for company-wide objectives or keep them specific to a [Team](broken://pages/QbXiEeUhBL6iBL35OuIB).

<div align="left"><figure><img src="/files/kVtotcgEjIa7nGyRzb0F" alt=""><figcaption><p>Create Goals for the entire organization or a specific team.</p></figcaption></figure></div>

**Key Results** are the most important components of any Goal. These measurable targets define success by ensuring that progress is trackable and aligned with business objectives. Through Key Results, you can:

* Connect Goals to [Opportunity Solution Trees](/hc/product-guide/core-concepts-and-objects/timebook-objects/opportunity-solution-tree.md) (OSTs), ensuring that validated business opportunities align with your strategic vision.
* Link Goals directly to [Projects](/hc/product-guide/core-concepts-and-objects/delivery-objects/project.md), making it easy to translate vision into actionable work.
* Link Goals to [Initiatives](/hc/product-guide/core-concepts-and-objects/timebook-objects/initiative.md), which can then be connected to Projects if you need an additional layer of organization.

<div align="left"><figure><img src="/files/uIUmMYjxPXoM11tQ4OXG" alt=""><figcaption><p>Use Key Results to connect your Goals to other Timebook objects.</p></figcaption></figure></div>

{% hint style="success" %}
Quick wins with **Goals** in Timebook:

* Create Goals to define and **manage your organization’s or team’s objectives**.
* Add Key Results to **define measurable success criteria**, making your Goals easier to track.
* Finally, use Key Results to **link other Timebook items to your Goals**, ensuring alignment across your work.

We have a dedicated article explaining Goals and Key Results in detail. For more information, see [Goal](/hc/product-guide/strategy-objects/goal.md)
{% endhint %}

***

## Initiatives: Bridge strategy and execution

Goals can be connected directly to the project work, ensuring a straightforward path from strategy to execution. However, if you need an additional layer of organization, **Initiatives** provide a way to bridge high-level objectives with specific project work. Use Initiatives when tackling complex Goals that require multiple efforts across teams or different areas.

<div align="left"><figure><img src="/files/YgQdGr8i88PyCw7gQALX" alt=""><figcaption><p>See all Initiatives in the dedicated module in the Navigator.</p></figcaption></figure></div>

Initiatives act as the connector between your long-term vision and the execution of actual work. You can attach [Goals ](/hc/product-guide/strategy-objects/goal.md)at one end and [Projects](/hc/product-guide/core-concepts-and-objects/delivery-objects/project.md) at the other, creating a structure that keeps high-level objectives aligned with the tasks that drive them forward.

<div align="left"><figure><img src="/files/2PGBhhg4J0ShqPWGTOT1" alt=""><figcaption><p>Link your Initiatives to Goals and Projects to bridge strategy with delivery.</p></figcaption></figure></div>

{% hint style="success" %}
Quick wins with **Initiatives** in Timebook:

* Create Initiatives to **manage multiple efforts resulting from a single Goa**l.
* Connect your Initiatives to Goals and Projects to **bridge high-level objectives with actionable tasks**.

We have a dedicated article explaining Initiatives in detail. For more information, see [Initiative](/hc/product-guide/core-concepts-and-objects/timebook-objects/initiative.md)
{% endhint %}

***

## Roadmaps: See the big picture

**Roadmaps** in Timebook are powerful strategy visualization tools that help you track progress and stay focused on priorities. They give you a structured way to see how different efforts come together, ensuring alignment across your organization.

**Project Roadmaps** provide a structured timeline of your [Projects](/hc/product-guide/core-concepts-and-objects/delivery-objects/project.md), ensuring everything stays on track. They help teams manage dependencies and execution, offering a clear path from planning to delivery.

<div align="left"><figure><img src="/files/6ZsD2Scux8ft2Kfkvecy" alt=""><figcaption><p>Use Project Roadmaps for a detailed, timeline-based view of your project work.</p></figcaption></figure></div>

**Now/Next/Later Roadmaps** give you a flexible way to prioritize work. Instead of rigid timelines, this Roadmap helps you organize items—like [Projects](/hc/product-guide/core-concepts-and-objects/delivery-objects/project.md), [Opportunities](/hc/product-guide/core-concepts-and-objects/research-and-planning-objects/opportunity.md), and [Solutions](/hc/product-guide/core-concepts-and-objects/timebook-objects/solution.md)—into clear phases, allowing teams to focus on what matters now while preparing for what’s coming next.

<div align="left"><figure><img src="/files/hxNBJMey0Kcf9hZ6iKGI" alt=""><figcaption><p>Use the Now/Next/Later Roadmap to prioritize your work over the coming weeks, months, or quarters.</p></figcaption></figure></div>

{% hint style="success" %}
Quick wins with **Roadmaps** in Timebook:

* Create **Project Roadmaps to lay out a clear plan** for your Projects, keeping everything on track from start to finish.
* Use **Now/Next/Later Roadmaps to easily sort work into what needs attention now** and what’s coming up next, so your team stays focused and prepared.
  {% endhint %}

***

## Get started today!

Building your strategy doesn’t have to be complicated. With **Goals**, **Initiatives**, and **Roadmaps** in Timebook, you can quickly structure your plans and connect them to actual work to drive results. Give it a try in the app or explore other workflows in the **Your quick wins in Timebook** section:

[Clarify the needs](/hc/legacy/your-quick-wins-in-timebook/clarify-the-needs.md)

[Define product opportunities](/hc/legacy/your-quick-wins-in-timebook/define-product-opportunities.md)

[Decide what to build and how to do it](/hc/legacy/your-quick-wins-in-timebook/decide-what-to-build-and-how-to-do-it.md)

[Manage delivery and resources](/hc/legacy/your-quick-wins-in-timebook/manage-delivery-and-resources.md)


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