Survey

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What are Surveys?

The Survey module in Timebook is designed to help your team organize and analyze survey results after they’ve been distributed and completed. Instead of managing survey creation or distribution, Timebook focuses on what happens next—turning responses into actionable Insights and mapping them to Opportunities for your product roadmap.

Surveys serve as another key source of Insights in Timebook. While Interviews capture qualitative feedback through conversations, Surveys allow you to validate findings, identify patterns, and measure trends across larger groups.

Survey Cards

Each Survey in Timebook has its own card, which contains all the properties and options for managing it. The card design follows the same logic as Interviews and Feedback, making it simple to work across different object types.

Sections

On the left side of a Survey card, you’ll find sections for describing, categorizing, and enriching your Survey:

• Summary → Provides a high-level overview of the Survey, including its purpose, status, total participants, and response count. This section acts as a reference point for the entire Survey.

• Data → Stores the actual responses (imported from an external survey tool) and allows you to review them individually or in aggregate.

• Insights → Displays Insights generated from the responses—either automatically by AI or added manually.

• Participants → Shows a list of people who took part in the Survey, helping you track segments and sources of feedback.

Generating Insights from Surveys

Survey responses can be transformed into actionable Insights directly in Timebook:

1. Click [Generate Insights] to analyse responses with AI.

2. The system highlights recurring themes, pain points, and feature request.

3. Insights are stored in the Insights section of the Survey card, where you can also add or edit them manually.

This ensures that even large volumes of survey data can be quickly distilled into meaningful outcomes.

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Mapping Insights to Opportunities

To connect feedback directly to your product strategy, you can map Insights from Surveys into Opportunities:

• Click [Map to Opportunities] to analyze collected Insights.

• The AI will link them with existing Opportunities or generate new Opportunities automatically.

This ensures that user feedback doesn’t remain as raw data but is actively transformed into inputs for roadmap planning.

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Why Surveys Matter

Surveys complement Interviews by scaling discovery:

• Validate findings across larger user groups

• Quantify trends and patterns in feedback

• Prioritize product decisions with measurable evidence

Together, Interviews and Surveys form a strong foundation for data-driven discovery and decision-making in Timebook.