Issue #53 (November 20, 2025)

Version 25.11.2

New feature

New Personas view

Personas are semi-fictional representations of customer types created from real data about user behaviors, motivations, and potential. In general, they are used to segment the audience of the product so that marketing, sales, and customer success departments can adjust their strategies and increase engagement and revenue growth.

Personas now follow the design of People and Companies tabs in the Contacts module.

1. The Overview tab contains the list of people assigned to the persona:

2. The rest of the tabs hold interviews, surveys, insights, opportunities, and feedback tickets connected to any user in the persona superset:

It's not possible to directly connect a persona to, e.g. an interview. Instead, the interview will appear on the persona's list whenever it's connected to a contact belonging to that persona.

Improvements

  • Insight and opportunity cards have been unified for consistence across the system

  • Accepting a defect or feedback ticket now requires at least one work item or insight generated

Bug Fixes

  • Notifications for work item and insight generation now properly display the item type

  • Fixed a bug with the side panel displayed incorrectly on the table view

  • Fixed a bug with date not setting correctly in interviews

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