Build your strategy
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Turn your product vision into a well-defined strategy
Your organization is built on a bold vision, and with a strong strategy, you can turn these ideas into game-changing products. Timebook gives product teams the tools to turn ambition into action with Goals, Initiatives, and Roadmaps.
Whether you’re setting long-term objectives, prioritizing what’s next, or ensuring alignment across teams, Timebook lets you work flexibly while keeping all stages of product development connected to your overarching goals. Let’s dive in!
Goals: Set your destination
Goals are the foundation of your strategy, providing a clear direction for your product development. You can assign them at the Workplace level for company-wide objectives or keep them specific to a Team.
Key Results are the most important components of any Goal. These measurable targets define success by ensuring that progress is trackable and aligned with business objectives. Through Key Results, you can:
Connect Goals to Opportunity Solution Trees (OSTs), ensuring that validated business opportunities align with your strategic vision.
Link Goals directly to Projects, making it easy to translate vision into actionable work.
Link Goals to Initiatives, which can then be connected to Projects if you need an additional layer of organization.
Quick wins with Goals in Timebook:
Create Goals to define and manage your organization’s or team’s objectives.
Add Key Results to define measurable success criteria, making your Goals easier to track.
Finally, use Key Results to link other Timebook items to your Goals, ensuring alignment across your work.
We have a dedicated article explaining Goals and Key Results in detail. For more information, see Goal
Initiatives: Bridge strategy and execution
Goals can be connected directly to the project work, ensuring a straightforward path from strategy to execution. However, if you need an additional layer of organization, Initiatives provide a way to bridge high-level objectives with specific project work. Use Initiatives when tackling complex Goals that require multiple efforts across teams or different areas.
Initiatives act as the connector between your long-term vision and the execution of actual work. You can attach Goals at one end and Projects at the other, creating a structure that keeps high-level objectives aligned with the tasks that drive them forward.
Quick wins with Initiatives in Timebook:
Create Initiatives to manage multiple efforts resulting from a single Goal.
Connect your Initiatives to Goals and Projects to bridge high-level objectives with actionable tasks.
We have a dedicated article explaining Initiatives in detail. For more information, see Initiative
Roadmaps: See the big picture
Roadmaps in Timebook are powerful strategy visualization tools that help you track progress and stay focused on priorities. They give you a structured way to see how different efforts come together, ensuring alignment across your organization.
Project Roadmaps provide a structured timeline of your Projects, ensuring everything stays on track. They help teams manage dependencies and execution, offering a clear path from planning to delivery.
Now/Next/Later Roadmaps give you a flexible way to prioritize work. Instead of rigid timelines, this Roadmap helps you organize items—like Projects, Opportunities, and Solutions—into clear phases, allowing teams to focus on what matters now while preparing for what’s coming next.
Quick wins with Roadmaps in Timebook:
Create Project Roadmaps to lay out a clear plan for your Projects, keeping everything on track from start to finish.
Use Now/Next/Later Roadmaps to easily sort work into what needs attention now and what’s coming up next, so your team stays focused and prepared.
Get started today!
Building your strategy doesn’t have to be complicated. With Goals, Initiatives, and Roadmaps in Timebook, you can quickly structure your plans and connect them to actual work to drive results. Give it a try in the app or explore other workflows in the Your quick wins in Timebook section:
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