Opportunities

Opportunities

Opportunities are objects that help capture and evaluate potential areas for product development. They can be created manually by the user, or generated from feedback insights.

Generating opportunities

Generating from Insights

Insights from feedback items can be escalated to opportunities with the 'Generate' > 'Opportunity' button.

The insight will transform into a new opportunity (described in detail below).

Generating manually

To create an opportunity manually, click the + button and select Opportunity from the list:

Assign the opportunity to your team and click the creation button to proceed:

Working with opportunities

Qualification properties

Each opportunity has a unique set of properties, allowing you to qualify it on the opportunity map and decide whether it's worth working on immediately, or should it wait for a better time.

Browsing and mapping

Once your opportunity list grows, the next step is to determine which one will be the most beneficial to you and your client. You can do this on the opportunity list view.

Timebook lets you display and arrange opportunities

2D chart

Table view

List view

The 2D chart is the most visual of the basic views.

• Opportunities are arranged on X&Y axes

• Each circle represents an opportunity; circles with digits represent their total number

• The default setting is Importance (X) vs Satisfaction (Y). In this case, the most valuable opportunities are located in the top-right part of the chart.

The table view is the most flexible, allowing you to display or hide specific fields with the 'Manage view' settings.

This is the default view in which data is filtered, grouped, and sorted on a list of items.

The status of an opportunity field helps define its current state according to the Product Discovery workflow:

1. Draft – the opportunity has just been generated and/or no one has started working on it yet

2. Identified – the opportunity has been qualified and is waiting for its turn (does not match current goals / priority is too low)

3. In discovery – the team is working on the solution to the opportunity

4. In delivery – the team is introducing the solution to the opportunity (usually as a dedicated work project)

5. Addressed – the solution has been introduced and the problem succesfully resolved

6. Declined – the team has decided not to work on this opportunity