Insight

In short: Insights help you turn user feedback into actionable observations that guide product development. You can automatically generate Insights from Interview transcripts or create them manually to capture key findings. Each Insight can be later transformed into an Opportunity, ensuring your team stays focused on solving meaningful user problems and driving impactful outcomes.

What are Insights?

Insights are key observations and findings that emerge during the discovery phase of product development. They distill valuable information from user feedback, helping teams understand pain points, preferences, and emerging trends. By analyzing and organizing these insights, you can identify meaningful patterns to prioritize product opportunities effectively.

In Timebook, Insights are structured objects with a dedicated module for management. They act as the bridge between Interviews and Opportunities, ensuring that valuable feedback is translated into actionable product strategies. Timebook creates an environment where you can link these objects with little effort to ensure a smooth flow from data gathering to product innovation.

Managing Insights in a dedicated module

Timebook has a dedicated module for managing Insights, offering a centralized space to capture, organize, and analyze key observations from user feedback. The [Insights] module is designed to help you structure findings, identify patterns, and connect them to actionable opportunities.

As a Product Manager, you can use the [Insights] module to turn user feedback into actionable themes that guide decision-making. By connecting Insights to Opportunities, you ensure your product strategy aligns with user needs and business objectives.

As a UX Researcher, you can leverage Insights to organize findings from Interviews and identify patterns that will drive designs and product development. This ensures your team stays focused on solving the most impactful user problems.

The [Insights] module holds all the relevant product discovery data, which you can customize using various layouts, filters, and grouping options. Additionally, you can save these customized views as public for all members to access or keep them private for your personal use.

Creating an Insight

The most common way to create an Insight is by using the [Generate Insights] feature while managing Interview transcripts. This automatically generates Insights based on feedback and links them directly to the original Interview object. For more information, see Interview

You can also create Insights manually within the [Insights] module, which helps document observations or findings not tied to a specific transcript. Whether created automatically or manually, each Insight can be further refined and transformed into an Opportunity or a Work Item.

To create an Insight manually:

1. Click the [+] button at the top of the list of Insights. The button placement may vary depending on your chosen data layout.

2. Give your new Insight a meaningful name. At this stage, you can also:

   • Add a short description.

   • Change the Insight’s status.

3. Click [Create...] to save your changes. The new Insight is added to the list.

4. Open the Insight to edit its details and access all the available options and properties.

Insight cards

In Timebook, each Insight has its own card that displays all the options and properties you can use to manage it. In different layouts, you can also use cards to move your Insights around. For instance, you can drag and drop an Insight card to:

• Mark the status and progress of the Insight in the Board layout.

• Change the Insight’s position in the List layout.

After you open an Insight card, you can manage and navigate using the options in the top bar.

Generating objects from Insights

You can use existing Insights to generate Opportunities and Work Items to quickly turn feedback into actionable steps. Once generated, you can assign the new item to the appropriate Team, ensuring that the right people are involved in driving the next steps forward.

To generate an Opportunity or a Work Item from an Insight:

When you generate a new item from an Insight, several details from the original Insight are automatically carried over, ensuring consistency and saving you time. The copied details include:

• Name

• Description

• Tags

• Links and attachments

• Watchers

Insight card: Sections

When you look at the left side of an Insight card, you’ll notice several sections. Each section has a specific purpose: to help you describe the feedback, categorize it, or add supporting resources.

Here’s an overview of the sections of an Insight card and their purpose:

Insight card: Tabs

When you look at the right side of an Insight card, you’ll notice several tabs. They allow you to further define your Insight, provide an update, and track changes over time.

Here’s an overview of the Insight card tabs and their purpose:

Related articles

Insight settings

Interview

Opportunity